I'm a creative writer with strong conceptual skills and have successfully created powerful campaigns for several top brands across auto, tech, consumer, finance, banking, QSR and healthcare industries.

 

I have more than 15 years of experience concepting and creating integrated campaigns that range from whimsical and warm to humorous and hard-hitting. I'm recognized for my ability to develop strong client relationships, build robust strategies, and for my work ethic.

 

And along the way, I took 5 years off to teach pre-school. 

 

I’m a thinker. A creator. A morning person. And I love what I do. 

 

FREELANCE, Anywhere

April 2017-Present

ACD Copywriter

Agencies: Wunderman Thompson, Digitas, Reebok, Liquid Sunshine (Keurig/Dr. Pepper internal agency), SapientRazorfish, Super Coffee, Hal Riney, Genuine, Dirty Bandits

Clients: Samsung, Canada Dry, Walmart, Dr. Pepper, Sunkist, Jeep, Ram Trucks, Ocean Spray, Subway, DraftKings, BIDMC

My Role: Creating big ideas for big brands—from social campaigns for Samsung, Canada Dry and A&W, to launching Ram's all-new 2019 trucks, writing Reebok's home page and CRM, to pitching new work for several clients. 

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Also, became a dog-father to a good girl named Lola. 

 

SWIRL MCGARRYBOWEN, San Francisco, CA

January 2015-April 2017

Senior Copywriter

Client: Microsoft

My Role: Lead social media writer for Microsoft Retail products like Xbox, Surface Book, Fitbit, etc. Led a multi-disciplinary team to create impactful content (organic and paid) for Twitter, Instagram and Facebook.

 

Also, learned to snowboard and traveled to South America. 

 

FREELANCE, Boston, MA

July 2012-January 2015

Senior Copywriter

Agencies: SapientRazorfish, Small Army, PJA Advertising

Clients: Jeep, Ram Trucks, Finagle Bagel, Straight Talk Wireless, Brother Printers, Red Hat

My Role: Concepted and wrote several campaigns—including Jeep’s partnership with X-Games and ESPN, the launch of the new Jeep Renegade, and created a new campaign for the RAM Outdoorsman Truck.  

 

Also, wrote a book. 

 

MULLEN LOWE, Boston, MA

February 2010-July 2012

Senior Copywriter    

Clients: Foxwoods, Zappos, JetBlue, TD Bank Garden,  CenturyLink, Bank of Maine, EmblemHealth

My Role: Created integrated campaigns for key clients like Foxwoods, Zappos, Jetblue, and CenturyLink. Pitched and won EmblemHealth, CenturyLink and Bank of Maine. 

 

Also, bought a condo. 

 

FREELANCE, Boston MA

September 2008 - January 2010

Senior Copywriter

Clients: Reebok, Adam Wolfstorf Tutoring, BBK Worldwide     

My Role: Created Reebok’s spring print campaign featuring the National Hockey League’s MVP Alex Ovechkin, created and launched a campaign for a tutoring business, and wrote content for medical clinical trials.

 

Also, traveled to China and happened to make it to the Summer Olympics. 

 

DIGITAS, Boston, MA

June 2006 - June 2008

Copywriter

Clients: Pontiac, OnStar, Holiday Inn, Crowne Plaza, XM Radio

My Role: Concepted and wrote numerous online campaigns to launch the new Pontiac featuring a partnership with the Transformers movie and the new G6 convertible. Wrote online videos to promote The Crowne Plaza National Invitational golf tournament.

 

Also, got a one-bedroom apartment for the first time, all my friends stayed there. 

 

HILL, HOLLIDAY, CONNORS, COSMOPULOS, Boston, MA

July 1999 - April 2002

Copywriter                        

Clients: Fleet Bank, City Year, Dunkin Donuts, Curious Creatures, tempworld.com

My Role: In my first full-time role, I was a part of the creative team that rebranded Fleet Bank, wrote hours of radio spots 60 seconds at a time, and learned I’m in the right business.

 

Also, moved back from England after working and traveling Europe for over a year.

 

EDUCATION

Brandeis University BA in History and Sociology class of 1997.

 

References available upon request.

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